Our Story
Named for my daughter. Made for professional women.
J. Christine is my daughter's name.
Being her mom is one of the greatest joys of my life, and when I decided to start a beauty brand, I knew it had to carry her name. I wanted to build something that honors her, and honors what it means to be a mom: showing up, taking care of the people you love, and wanting the very best for them.
I also had a dream: to see her name known around the world, on the lipsticks and glosses that professional women reach for when they want to look and feel their best.
Quality without the markup
I’ve always believed you should pay for what’s in the tube, not the name on it. Long-wear color, comfortable formulas, and shades that look polished from your first meeting to your last shouldn’t require a designer price tag.
Every product we carry has to meet one standard: it has to be something I’d be proud to put my daughter’s name on. That means rich color, comfortable wear, and formulas that last, at a price that respects your time and your money. Many of our lip products are vegan, too.
From our family to yours
When you shop with J. Christine Beauty, you're supporting a mom-owned business built on love for my daughter and respect for every woman who wears our products. Thank you for being part of her story.
With love,
Brooks, Founder and J. Christine's mom